Episode 4: Teach digital tools that improve job seeking

On the latest episode of DCMKE, host Jason sits down with Mark Collins, Talent Placement Specialist at iCstars, to unpack how digital tools and intentional community engagement are transforming the Milwaukee job search.

About iCstars: Bridging Opportunity Gaps in Tech

Mark introduces iCstars as a career readiness program with deep roots in Chicago and growing impact in Milwaukee. Created in response to seeing talented individuals struggle to access opportunities, iCstars is all about comprehensive skill-building—offering a blend of web development fundamentals, Microsoft 365 tools, and exposure to real-life corporate environments. But it goes beyond the technical; mentorship and community connections sit at the heart of their approach.

From Candidates to “Talent”: What Makes iCstars Different

The word “internship” more aptly describes iCstars than “classroom.” As Mark clarifies, participants aren’t just students—they’re paid interns, receiving stipends to cover basic expenses while digging into a rigorous, 14-week Monday-to-Friday schedule. This isn’t easy, hence their popular “Wellness Wednesdays,” encouraging participants to pause, recharge, and avoid burnout.

Who Can Apply—and What’s Expected

Eligibility is 18 and up, with the focus strongly on those who haven’t traditionally had access to tech opportunities—think people without college degrees, or those seeking a second chance. Mark emphasizes that hunger, humility, and resilience are more important than formal education. The selection process is thorough, involving info sessions and panel interviews to ensure every cohort member is truly ready to commit.

Connecting Talent to Industry: Placement Success

A highlight of the program is its strong placement rate. Mark proudly notes that 70–80% of iCstars participants find jobs within 90 days of finishing, thanks in large part to supportive local corporate partners like Northwestern Mutual, Molson Coors, and GE Healthcare.

Certifications, Continuing Support, and the Power of Community

While formal certifications aren’t part of the initial curriculum, iCstars recently launched post-program upskilling options such as the CompTIA Tech Plus certificate, empowering alumni to continue advancing. Support from iCstars doesn’t stop at job placement—ongoing mentorship and connections are always on offer.

Navigating AI & Avoiding Digital Burnout

As the discussion shifts to the future of tech and AI, Mark stresses the necessity for everyone to adapt: “Jump on board and find out however you can use it with whatever you're already doing.” But he also cautions that critical thinking, human connection, and intentionality are what truly set candidates apart in a tech-driven world. His tips for managing AI? Treat it as a tool, not a replacement—even use it to boost creativity or revise documents, but always fact-check and bring your own voice.

Mark also advocates for intentional breaks from screens—whether through phone tracking apps or scheduled downtime like iCstars’ Wellness Wednesdays—emphasizing that real success means balancing the digital and human elements of work.

Final Takeaways: Anyone Can Own Their Career Journey

Mark’s core message is clear: “You can take ownership over the next steps in your career, no matter where you're at.” With transformative processes, encouragement, and a belief in transferable skills—even those earned outside of tech—iCstars aims to help individuals embrace their potential and find their place in Milwaukee’s shifting employment landscape.

If you’re interested in learning more, applying, or attending their upcoming workforce development event, head to icstars.org.

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Episode 3: From the City for the City – Community Leaders on Opportunity

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Episode 5: The Bridge Between – Inside Milwaukee’s Job Centers